The digital marketing industry has witnessed perpetual changes, which are powered by the ingenuity of new techniques. To get a head start over the competition, it is essential for businesses to upgrade and string along with what's trending. And moment marketing seems to be the new trending buzzword among the marketing agencies and businesses.
So what is Moment Marketing?
Moment marketing is an approach used by digital marketers to create a real-time connection with the masses. It is powered by witty, shareable content about current situations which are trending among the masses.
How to implement Moment Marketing for your brand?
Be on time: Market the moment promptly as marketing moments come and go quickly. Right post at the right time and timely tweets is all your brand needs to seize the moment.
Align with your customer's Interest: Never underestimate the power your customer vests in making your brand. Make it relevant for your customers and align your strategy with the current events.
Use wit: It is the secret ingredient that keeps the customers hooked. Being witty makes marketing memorable after all, shared experiences make the best jokes. A simple inside joke can go a long way.
Maintain your core brand message: This can be a tricky task as nowadays people are more aware. Consumers are more likely to support a brand whose core values line up with their own.
However, unlike traditional marketing, which is more interruptive, moment marketing seems less pushy, more real, and engaging. It helps in making a deeper connection with customers.
This write-up highlights the need to engage in ongoing affairs keeping in mind its relevance to one's own brand. Hence, moment marketing is the nucleus of keeping up in the marketing race