Freshpress
Social Media Marketing
A Reflection Of An Healthy Living
ABOUT THE BRAND
Refreshing, Delicious and Healthy
Freshpress Juices has a prominent presence in the fresh juices vertical in Mumbai. The company targets groups of individuals who are fitness motivated and regularly indulge in healthy smoothies and the likes. The company aims to grow their mark in the city through increasing juice stalls, pop-ups, stores and home-delivery model.
SCOPE OF WORK
Our Process in Practice
Slideck had the opportunity to work with FreshPress with regards to their social media and helping them position their brand in the market and creating a brand identity that would resonate amongst their audience. Slideck delivered professionally designed posts, videos, reels and promotional ads to FreshPress
Brand Identity
Creating a strong brand identity remained a crucial part of the entire project. Along with attracting customers through appealing visuals, it was equally important for Team Slideck to shape FreshPress’s online identity. Today, customers resonate with FreshPress as a brand that is health-focused, creative and out of the box.
Compelling Visuals
Being in the food vertical, it was important that Slideck understood colour theory in order to deliver visuals and designs that would attract the audience and create a brand language. Taking product images and transforming them into different content types
Creative Approach
The food vertical already being crowded by several brands and vendors, it was necessary that as a brand, FreshPress came across as creative and maintained a ‘more-than-the-ordinary’ approach. Slideck experimented across internet trends and used Moment Marketing extensively to showcase their creative side
Engaging Content
If you’re a fitness trainer, the question is, ‘How do you attract your clients through your website?’. Slideck curates a website according to your needs and enables you to share your fitness journey with fitness enthusiasts everywhere!
